Category Archives: Video & Making

6 Pro Tips: How to Get Better at YouTube

So if you’ve been on YouTube for any length of time, you’ve probably realized this: that creating consistent content is tough, and it’s really easy to hit a plateau and even get stagnant in the growth of your channel. So in this video, I just wanna share six quick tips on how you can make sure you keep growing and your channel keeps growing, coming up. Hey, what’s up? Danny here with TheDukes, bringing you the best tips and tools for building your influence with online video.

And on this channel, we do a lot of tech gear reviews and camera reviews as well as tips and strategy videos just like this one, so if you’re new here, consider subscribing. So over the last couple weeks here on TheDukes, we’ve been putting out a series of talks from an influencer conference that I recently spoke at in Panama City. Week one was all about the importance of leveraging YouTube as a search engine.

Seen more:

The second week was about the importance of creating multiple streams of income so that you can survive and thrive no matter what happens in this new economy. And actually, if you wanna check those out, we’ll link ’em up on the YouTube card to a playlist as well as in the description below. But this final talk is all about, I think, the six areas that you and I need to be working on as content creators, as influencers, because the reality is this: Competition is rising. You know, people wanna do this.

The number one dream job of most teenagers these days is to be an influencer, is to be a social media or a YouTube creator full-time. So, naturally, competition is gonna be increasing. But that’s okay as long as you continue to learn and grow and level up your game, and, so, let’s cut over to this session all about how to do that and the six main areas that I think we should always be focusing on. Opportunity is missed by most people because it’s dressed in overalls, and it looks like work.

The reason that people are gonna miss out on this is that it takes work. And I know it can look glamorous on Instagram, and we show off that you’ve got the lifestyle, and you’re traveling, and you’re doing this cool stuff, and being an influencer is amazing. But the thing about it is that there’s a lot that goes into it behind the scenes that are hard, and there’s a reason why some people, they kind of just want the lifestyle, but they don’t necessarily want to put in the work. As we get back to our week next week, and I know that you have other jobs.

Many of you are doing this on the side, and you wanna do this, so you have to work even harder. Most people when they get done with work, they go home and just sit on the couch. Maybe they turn on the TV. They turn on Netflix, which is fine. That’s no problem at all, but if you wanna build your influence and do this, you’ve gotta put in the work. And here’s six quick things to keep working on as you leave this conference. Keep working on your skills. Keep studying.

Keep reading. Keep watching videos. Master your platform. Master, whether it’s Instagram, Facebook, whatever you’re trying to do, keep working on your skills. Keep studying, watching videos, reading books. You gotta work and level up your skills because, in this new economy and what’s happening around the world, there are new skill sets that we have to learn. Keep working on your talents. Talents are different than skills. Talents are what you were naturally born with, but even though you were born with it naturally, keep making your strengths stronger.

You might have said, all right, I’m a singer. I already have a great voice. Keep working on it. You know, I’m a writer; I already write well. Keep working on it. Whatever your talent is, and each of you in this room has incredible talents in specific areas, tons of things I’m not talented at, but don’t settle. Keep working on your talents. Always keep working on your brand. Ask yourself: how can I make my brand stronger? How can I make my branding better? What is my branding like right now and how can I improve it?

How can I level up my brand? Keep doing the work on your relationships, your network. You want to always be building. That’s why this conference is so amazing. I hope before you go home before you leave, that you connect with other people here. You know that the people in this room could be future business partners? They could be future collaborations. They could be the future person that’s the key to unlock your breakthrough as an influencer. But what a tragedy it would be if you left without meeting them. And just because I know it can be hard to walk up to people and talk to them sometimes, or we don’t know what’s gonna happen, keep building your network, and always be building your network.

Always be building your relationships. Always be getting to know people, because nobody succeeds alone. Teamwork makes the dream work. Keep working your business. If you don’t feel like you have a business right now, I’m here to tell you that you are a business. You’re a business. You are the business. Keep working on you. Say, “If it’s a personal brand, it’s my business.” Well, how much money do you make? “I don’t make any money yet, but I’m still a business.” So be thinking about how you can keep working and thinking about, how do I make my business better, more productive, more efficient.

How can I think more like a business owner as an influencer? And then, the last thing that, as you go home, and next week and this week and for the rest of your life as an influencer, so that you can break through, have an impact, make a difference, is keep working on yourself. You know, sometimes, we think that influence, being an influencer, is about the things that come from the outside, but really, success as an influencer starts on the inside. It starts with who we are.

As we get more confident, as we master our talents, as we really know ourselves and we tap into our greatest strengths, you know what your greatest strengths are. You know what your talents are. Keep working on yourself, leveling up yourself, and that impacts every area. When you grow, your influence grows. When you grow as a person, your social media influence will grow, because you are getting better. Thank you so much.

Okay, so, I hope that that clip was inspiring, and some good reminders of the different areas that all of us as content creators and online influencers need to be working on, which brings us to the question of the day, and that is this: which of those six areas do you need to work on the most? I mean, is it your skills, is it sharpening your talents, is it your brand, is it your business, is it just yourself overall, your network, your relationships. Let me know in the comments section below. Goodbye.

5 Tips to Get Started in Video Production For Beginner

So how do you get started in video production whether you want to do weddings, commercials, or just freelance video work? Well, in this post, I’m gonna be sharing my five best tips, coming up.

Hey, what’s up, Sean here with TheDukes, bringing you the best tips and tools for building your influence with online video. And on this blog, we do a lot of tech gear reviews, as well as Q & A videos, just like this one. So if you’re new here, consider subscribing [email protected] asks, “Not sure if you have any experience “in this field, but how should I get started “doing wedding videography/photography? “Or in general, how do I get the word “around my area that I’m new in the film business?” Thanks for the question.

Volunteer or Intern

So when it comes to the creative industry, whether that’s video, film, design, there’s really a lot of different paths for building your influence, your skills, and your career. But I kinda wanna share some tips from my personal journey. And the first one is, volunteering or interning. The way I actually got started in video production, before I started video production later in my life, was volunteering and actually interning at a church. Men of Marysville, January is your month with two awesome.

Gonna be limited. 7:00 p.m. is when it starts, and you’ve gotta get there early. And you can actually see from some of this footage we were doing video announcements. And so I was learning how to shoot videos, edit videos, audio, you know lighting. I was learning all these different things hands on. And the cool thing about interning and volunteering was I didn’t have any money right. And so maybe you can relate to being broke and not being able to invest in gear.

So I was able to get my hands on the gear that the church owned. So I was able to get the experience, get the editing software, all of these different things so I could level up my skills. So your goal here with number one is to get experience in your specific area. So maybe ask the question, is there somebody who’s actually doing wedding videography or photography in your local area that you could reach out to and say, “Hey, can I assist you, could I follow you and shadow you for a shoot? “I’ll carry your bags, I’ll help out, I won’t get in the way.” That is one of the quickest ways to level up your experience fast.

say Yes to Everything

Tip number two says yes to everything, including unpaid work. Yes, does that mean work for free? It does, because again, early on you really wanna master your craft. And so I’m not saying that you should only ever do free work. But when you’re just starting, you wanna get as much experience as possible. And so, as I mentioned, I was volunteering for free at my local church in kind of North Seattle area for years, back around 2003 to about 2009.

But then eventually I started a business called Clear Vision Media. And then I started to do either sometimes free work but at this point even low paying projects. Because I wanted to get my portfolio built, get my experience going. And so in those days, I mean I did random stuff. I did a commercial for a Mexican Restaurant, I shot my cousin’s wedding. I remember doing a blues concert.

I did some hip-hop concerts, and actually, I’ll put a link to my video production channel. ‘Cause that’s still on YouTube. We’ll link it up in the description as well. If you wanna kinda check it out to just get an idea of just some of the random stuff that I did. But all of that was so important in rounding out my skills as a videographer.

Built Your Portfolio

Tip number three is built your portfolio. So in addition to potentially doing some free work, volunteering, and maybe interning, if you’re just getting started, I wanna encourage you to make sure you’re building your portfolio online. And so that’s actually one of the reasons why I started my Clear Vision Media channel, was not because anybody was expecting me to upload videos there, but I wanted to have a place where my body of work could be collected.

So ask yourself, where are you building your portfolio online? Is it a YouTube channel? Or maybe it’s like a Behance account, or like there are these other options for really building up your body of work. And as you can see from these first three tips, it is all about getting as much experience as possible. I love this quote from Dale Carnegie that says, “Learning is an active process.

“We learn by doing. “Only knowledge that is used sticks in our mind.” So when I think about how did I learn video editing or even photography, or these different things? I learned it most by being hands on. And actually, today I’ve posted well over 2,000 videos online. That sounds a lot, but I’ve been doing this for like about 15 years. And that’s not just my YouTube channels, but for clients or for a church I was working at, tons of different content that I posted online. And it’s by doing that much volume that I was able to level up my skills the most.

Study the Greats in Your Niche

Number four studies the greats. And so, identify the best of the best in your industry, in your specific topic. So maybe the best of the best photographers, but not necessarily general photography. You know, if you don’t wanna do landscape photography, but you wanna do weddings. Who are the best of the best wedding videographers and photographers in your; that there are, that you can follow, learn from. And additionally, you should be doing this while you’re going through all the first three tips.

Like while you’re producing work, always be learning. Make a commitment to lifelong learning. And I love this quote from Michael Jackson, a legend in his own right, that he said, “Study the greats, and become even greater.” So there’s something about acknowledging and figuring out who are the greats in your industry, and how can I study and learn from them. So one example in wedding videos, and I was doing a lot of those early on, have I discovered a kind of company and a group of people called Still Motion.

And so we’ll link to them in the description below. But I remember they had tutorial videos, I would watch their work, I would study their work. They even did workshops that traveled through cities. And so we would invest in things like those. I think a huge commitment in investing in your own education when it comes to mastering your craft, is very important. Okay, so I talked about five tips, but those first four kinds of go under phase one, which I really believe is kind of that mastering your craft phase.

You know the thing is, you don’t wanna start marketing a bad product. And when you’re creating the video or you’re doing photography, it’s not that you can’t get started at wherever you are and start charging. But there’s something about reaching a level of mastery first, and then the marketing is a lot easier. Again, the best marketing in the world on bad content will really never work. So phase one is focused on those first four tips, and master your craft. And then phase two is get the word out. So you asked, “How do I get the word out “about my new business?”

Use Social Media and Youtube

And one tip that I’ll give here, point number five, is social media and YouTube. It’s amazing that we live in an age that is very advantageous for videographers, for photographers. Because what better place to grow your influence as a photographer than Instagram. You know, what better place to grow your influence as a videographer than YouTube? These are free platforms where you can publish your work, build your influence, and have that lead to new business and new people discovering you to hire you.

And so let’s talk about a very practical example of this. So when I was growing my business, Clear Vision Media, and I was doing wedding videos, I did a video that I titled Bellingham Wedding Video. Now Bellingham’s about two hours north of Seattle in Washington State. And I did a wedding there, and I put that video on my YouTube channel, and I titled it in a certain way so that it would get discovered by people locally in that same area that might be looking for a wedding videographer.

And to this day, if you type in Bellingham wedding video, that video still ranks number one. And to this day I still get inquiries about, “Hey, can I hire you for a wedding?” Or, “We’re gonna have a wedding at the same place, “can I hire you?” And so that’s a way to position your content to get discovered that can lead to business. And then what would happen is that, again, the content itself has to be good. People watched the video and said, “I want that same quality.

“I want a wedding video like that. “I want that kind of content.” So that was step one, and then step two is making sure that they could find you. Whether that’s the email address, you know having formed on your website. So then emails come to me that say, “Hey can I hire you.” And it leads to just really a countless amount of inquiries. Another example, of course, is if you really wanna grow your influence with photography, be on Instagram and be mastering Instagram, studying Instagram, and posting amazing video clips, photo clips. Every bride is pretty much on Instagram.

So you know, if you wanna grow your wedding photography/videography business, master these social media platforms, and that would be my number one tip for getting found in your city. And if you’re interested in a few more tips on that, I have a video on how to use social media to promote your business and get more traffic to your website. So I’ll link that up on the YouTube card and in the description below. The question of the day. What are your tips for getting started in video production?

If you want to know more about video, making video,… you can refer to below:

Post them in the comments below, and remember that some of the best tips and feedback come from you, the TheDukes community. So definitely connect with everybody in the comment section. And, if you have any questions about this topic, post those in the comment section as well. So thanks for checking out this video. Subscribe for more videos just like this. If you wanna check out that video with more social media tips for growing your business, you can check it out here. Check out another The Dukes post here, and until next time, TheDukes is bringing you the best tips and tools for building your influence with online video. Keep crushing it, and we will talk soon.

What Is Video? 1064 Words Count You Need To Know Video

Hey, Andrew. Michael here, and I just got back from TheDukes. The entire convention was incredible, but the whole time I was there I thought a lot about video. We all watch video and many of us work with video, but what is it? I mean, what really is video?

What Is Video?

Well, guess what, today we’re gonna take a look. To begin I think we should start all the way down at the bottom with language. What does the word record mean? The story behind the word ‘record’ is actually quite cool and makes me a little sentimental. The word ‘record’ comes from the Latin, where “re” means again and “cor” means the heart or the soul. So when you record something you are literally bringing it back into your heart, bringing it back into your soul, remembering it.

Now, that sounds really nice and pretty, but it actually had more to do with the fact that ancient people thought that the heart was we were stored memories, not the brain. The reason a sequence of still images can appear to be moving is an effect known as “beta movement.” If images move fast enough our brain can’t comprehend them as separate images and the illusion of motion is created.

Now, for a very long time we recorded moving images on photographic film, but later on, a new way of capturing moving images came about and it was called “video.” The video comes from the Latin for “I see” and rather than preserving a moving image chemically on celluloid photographic film stock, a video is an electronic representation of the moving image. Now in the real world stuff just happens. The things just continuously happen. But in the world of a camera, whether it’s film or video camera, it’s almost always in the form of frame rates.

Pictures of the world taken at a certain speed that is then quickly gone through producing, through beta movement, the illusion of movement. When a camera records at a lower frame rate, playback often looks jittery and skips like this. More frames per second mean that more information is taken every second leading to more fluidity. But that leads to a whole can of worms, which is a great transition to a conversation I had with Dylan from HouseholdHacker at TheDukes. Roll the tape.

Hey, Andrew. Michael here, and I am in the bathroom at VidCon and I’ve got a special guest. Right outside it’s Dylan from HouseholdHacker. Hey, what’s going on everyone? You know, I got a good question for you based on frame rates and what not. What would you say the human eye sees as a frame rate? Very good question. What frame rate do we see the world in with our eyeballs?

I mean, how fast does information travel from our eye to our brain? It obviously can’t be too low, because fast objects don’t look like they’re skipping, they look pretty fluid. Well, it’s a little bit of a trick question because our eyes are not cameras. Instead, they track onto objects and receive a continuous flow of photons onto the retina sending information via a chemical reaction to the brain.

Now, here’s what we do now. The visual cortex in our brain usually holds that information from our retina for about a fifteenth of a second. So if an animation moves fifteen frames a second or faster, it’s gonna look nice and fluid. But if it’s lower than fifteen frames a second, our brain’s not fooled by the beta movement and it’ll look like it’s skipping. So, basically, the faster the frame rate, the better everything’s gonna look in the end.

Here’s the thing. If frame rates get higher and higher, you wind up with an image that can actually cause headaches when people watch it on the screen. Uhm… Here, I’ll explain why. Hold this camera for a second. Oh yeah, no problem. So back to the point about our eyes tracking objects. If I do this – move my hand in front of my face and track it with my eyes – I can see my hand, it makes sense.

But at a certain point, my hand will move so fast that it’s just a blur and the reason it’s a blur is that my eye can only track so fast. And when objects move faster than our eyeballs can track, your brain adds in motion blur. That way we get a sense of movement happening, but we don’t see something like a hand randomly appearing all over the place. But this becomes a problem with new high-definition programs on big televisions because some of those programs are brought to your TV at frame rates as high as 1000 frames a second.

And objects, like a tennis ball, that normally travels so fast our eyes can’t track them and they look blurry don’t look blurry, because the camera is able to see them clearly. And when you watch that program on TV you can actually get a headache or get dizzy, so they’re having to find ways to add blur back into HD pictures.

Pretty neat, right? That’s great information. How did you learn this? That’s what I’m here for, man. Thank you. See you. See you. You know, the bathroom. You know. I heard you coming out. Did you wash your hands? Uhm, yeah. So there you go. Some cool facts about a video that I learned while I was flying to and from VidCon from New York to LA. It was a long flight, but I learned a lot and I wanna end with some numbers about YouTube specifically.

YouTube host videos from all over the world. Massive, massive amounts. In fact, every minute of the day people are uploading video to YouTube. And if you were to take all the video uploaded to YouTube at any given minute, all together it would equal 48 hours. That’s right. Two full days of video are uploaded to YouTube every single minute. You guys are part of something gigantic. All right, now later this week I’ll have a new episode of IMG. And soon enough we’ll have episodes of DONG, LÜt, it’s gonna be super cool, so be sure you share this post, so you don’t miss anything. And as always, thanks for reading. They’re not, they’re not the same person.

Step up your Filmmaking : Setting The Tone (EASY GUIDE)

What’s up everybody? The Dukes Movie here and today it’s a beautiful day outside, but we’re talking about setting the tone. It’s the second video in our ongoing series of stepping up your filmmaking and, ooh, I am excited, happy that you’re here, happy that I’m here, and happy that it’s a beautiful day outside.

Pete, you might be asking, what do you mean by “set the tone?” Well, I mean this, essentially setting the tone is your first impression. When someone goes to a theater, when they watch something on the internet, on Netflix, on TV, the first couple scenes, the first couple minutes, even seconds of that piece are going to set the groundwork and set the tone for how your viewer is going to feel emotionally, connection they have to it, the mood, all of those things are portrayed in the very first moments of watching anything online, or in the theater or on TV. So we want to make sure that we set the tone to accurately depict what it is that we want portrayed through the screen. Frame rates, sound, music, color, light, all of these things are what we need to take into consideration, to keep in mind, to plan beforehand so that we know exactly what we wanna get, how to capture it and how to convey that. And I want to take a quick minute to thank today’s sponsor for this episode, Squarespace, if you need a website, a blog, a store, essentially if you need an online presence, these are the guys to go to. It’s an all-in-one platform where everything is done for you, you don’t have to worry about things like patching, updating, installing, none of that. It’s all taken care of. Lots of beautiful award-winning designer templates to choose from to best suit whatever it is that you do, domains made easy, award-winning 24/7 customer service so you’re never gonna be left hanging. If you wanna make that jump, head over to Squarespace.com/mckinnon enter code MCKINNON at checkout and save 10% off your first purchase. Okay, let’s talk frame rates.

How does a frame rate set the tone? How does it create a tone? How does it make someone feel something different just by changing the frame rate? I’m gonna show you a sequence of clips that was shot at 120 frames a second, and then I’m gonna show you that same sequence at 24 frames a second. I want you to visually see, without audio, without any music, what the difference is, how it makes you feel. Think about those things, okay. Here is the 24 frames a second clip. Okay, say nothing, keep those thoughts. Here’s 120 frames per second. Okay so you’ve seen both frame rates now. How do they make you feel? 24 frames a second and the 120 frames a second. The 120 frames a second feels a little more cinematic, as we’ve talked about before, it’s a little more slow, methodical. The 24 frames a second feels a little more like okay, something’s gonna happen and something’s gonna happen quickly. Like this is going somewhere faster. Whereas the 120 one you’re like “eh this is slow” might be a bit boring, there’s no audio, there’s no music, what are we trying to say? So just already by you watching the same thing in a different frame rate, it’s already communicated to you a different feeling. So when you’re shooting something, you’re thinking “I want something to be really intense “and I wanna catch people’s attention right away.” Well, chances are you’re gonna want to shoot at 24 frames a second to do that, now that you’ve experienced both clips. If you really want to convey stress or speed or intensity, you’re gonna shoot at something like 24 frames a second because you want it to be fast, you want those cuts to be quick, you want those clips to come in and come out, and not give people time to really understand what’s going on. You want to use that shaky cam technique and you want to run with the camera. You don’t need it to be as stabilized because you want it to feel raw and gritty. All of these things come in to play.

Here’s an example of my friend running from one end of the bridge to the other and grabbing his backpack. And we just shot this at 24 frames a second, I just ran holding my camera, no stabilizer, but you’ll see how that shaky camera conveys a very stressful, intense situation. Okay, so let’s talk about sound. How does sound affect the tone? Now sound is very interesting. Your brain actually processes the audio before the visuals. I think I’ve told you guys that before, so that’s why you hear a lot of people say sometimes “oh audio’s more important” because even though you’re seeing something, if you’re not hearing what you’re seeing, there’s a disconnect, there’s a miscommunication between your eyes and your ears, hearing and seeing. They need to work in tandem. So if we just hear the footsteps and then we hear the wind blowing and cars honking and just the overall atmosphere, that just helps inherently, subconsciously, fill in the gaps and tell a better story, which also helps set the tone. Music is a huge contributor to the tone. We can take that slow-mo clip, play it with some sad music. We can play it with some epic music, we could play it with some hip-hop and you’re gonna feel three different things and we’re gonna set three different tones straight off. Here’s an example of that.

Pretty sad, kinda lonely, the sad music goes with the slow-mo. It’s kinda sleepy and you’re like “oh, all right.” Let’s change it up a bit. Ugh, totally different. It’s like epic and way more substantial. Those clips, each clip means something different when that music is building. We’ve set a completely different tone and made a completely different mood change. People are gonna feel totally different things when they watch that versus that. Okay, remember that clip of my friend running through the bridge with that shaky camera? Now let’s try that with some intense music to pair that shaky, intense camera shot with some intense music. (tense rock music) Okay, I’m gonna stop it right there. Let’s add some sound into this clip, maybe some sirens and a police scanner. Can you see now how the layers are adding and it’s become more and more and more, right? So we shot at this intentional 24 frames a second. We intentionally ran to make that camera shaky and add that stress. To match that stress, we put in some stressful, intense music that has a very high beats per minute. Now we put in some sound effects, some sirens to go with that stress like someone’s being chased. We put in the police scanner sound effects. All of these things have now created this clip that really does set the tone so much better than it did before we had any of those things, and that’s because we thought about the different aspects. We thought about those things before we shot them and we went out and got exactly what we needed to get. Point number three, how does light affect the tone? Well, take a look at the scene we’re in right now. I’m in the living room, it’s nice and bright, white and clean and happy, but if I do this, now I’m in a cold room. How different does this look? How different does this feel? Now we’re surrounded by concrete, it’s way more lifeless, it’s way colder. It’s a completely different vibe, it’s a completely different tone. If this whole episode started like this. What’s up guys, Peter McKinnon here and today we’re talking about how to set the tone. Different things in your videos that you can do to pull up different emotions from your viewers.

Hope you guys enjoy it. Ugh, horrible! It’s so boring and uninterested and depressing. Look where I am, such a stark difference, just in my inflections, just in where I’m standing, how I’m lit, you go back at watch the intro from the beginning. What’s up everybody, Peter McKinnon here and today, it’s a beautiful day outside, but we’re talking about setting the tones. It’s the second video in our ongoing series of stepping up your filmmaking and ooh, I am excited. We’ve set the tone completely different. This is gonna be a fun video, I might learn something here. Opposed to what that was. You’re gonna be like “how long is this video? “nope, not sticking around.” Okay, point number four, we’re gonna talk about color. How does color affect the tone? Well that kinda comes in the color gradient. It’s very cold outside when we shot that B roll, so in turn, I kind of dropped those cool temperatures a little bit more towards the blue side to really get through that it feels and it looks like it’s cold outside. Look at this footage I shot the other day at the beginning of my Q&A;. I was out in the middle of a frozen lake, it was windy, super snowy and frozen. It looks super cold in this footage. It’s also a little bit blue.

Now, let’s just crank that temperature to the right, make it way warmer and just see what that does. It does not look as cold at all. If you’re watching this footage you’re like “yeah, it’s snowing, cool it’s slow-mo.” You don’t feel cold while you’re watching it. Now if we drop that temperature back down, this looks more like winter, this looks colder. You physically feel like ooh, that looks cold. You don’t have that thought when you’re watching it with a warmer tone. Same thing with the shots over Toronto. The warm tone adds more life to the city, the cold tone takes more life away from the city. If you’re looking at me right now I snap my fingers, now I’m a little more warm. The scene feels different, opposed to me being a little more cold. Maybe I wanna up that contrast a little bit. All of these little color adjustments are gonna change how you feel while you’re watching me speak. So point number five is that you need to think about all of these things before you shoot something. What is my goal in telling this story? Am I trying to drive home a point that I’m really passionate about? That I think needs to be addressed in a very intense matter, then that is how you need to set the tone. You need to take the proper steps to set that tone. Maybe your video is just a thank you video, you want it to be loose and fun, so you’re gonna say “I’m gonna shoot it nice and wide” a big wide-open space with nice light, it’s gonna be happy music, it’s not gonna be colored too warm or too cold. I just want it to be neutral and relaxed, and that’s exactly the mood that’s gonna be conveyed while people are watching that. So you need to know what you want before you start shooting.

You’re gonna get the best results if you know what you want and you set out to do it by setting that tone. When someone watches something and there’s intentionality behind it, it makes you feel good, like you know thought was put into something. You know they shot that for a reason. You feel something for a reason. All of these things are subconsciously communicated to your audience and they feel better for it. It’s gonna make people feel, and that’s what we’re trying to do, that’s the goal. And that’s where I’m gonna end it today, guys. Thank you so much for watching this video. I hope you learned something, and I hope you’re inspired to go out there and think a little bit differently about all those different layers and how they can help you make better videos. Okay, so hit that like button, don’t forget to follow us if you aren’t already, and, and I’ll see you guys in the next articles.

#5 Ways To INSTANTLY Make Better Videos (EASY)!

What’s up, everybody? The Dukes Movie here, and today we’re talking about five ways to instantly make better videos. Welcome back, everybody, to another episode of whatever it is that we’re doing here.

I wanna tell you guys about five ways to instantly make better videos that you can start doing today. They don’t require money, it doesn’t require buying extra gear. They’re just five things that you can do, five things that you can think about, just to instantly up that quality, up that video game quality. Not the actual video games, we’re talking about video, like your game in, you get it. Number one, lighting. Okay, lighting is the most important thing when it comes to photography, cinematography, film, videos, photos. Lighting controls all. I’m not just talking about forced lighting, or stuff that we’re gonna set up, or lights that we have to buy, or DIY lighting setups, outdoor light, just lighting as a whole, be it that it’s from natural light, or that it’s from something that you’ve bought that you’ve set up in-studio, nailing that and locking that down is one of the most important aspects of what it is that we’re doing here. And I’ve mentioned this before, window light is the best light for run-and-gun, get-it-done, have it look amazing, reliable. You wanna shoot near a window, okay? So, for instance, watch this. Now, this is a great example of good window light. The window is literally right here. It’s a nice, soft light coming in. It’s not too harsh, but it illuminates me nicely, makes me nice and clear, which means it’s easy for you to understand, and concentrate, and focus on what it is that I’m saying. Now, because this shot is so clean, and the light is so even on my face, it really gives me a good, wide range of capabilities when it comes to color correcting this footage and grading it, because it’s lit so evenly and so nice. Opposed to if I moved away from the window in this same room, you can see how that light loss is significantly different. It’s much darker over here, which means you’re gonna lose detail, it’s gonna look a little bit more muddy, opposed to just standing close to the window and having the whole scene well-lit.

This is also, this clip right here, is gonna be more difficult to color grade, and it’s probably gonna come out a little bit more grainy because we don’t have enough light on the image as a whole. You see what a difference that makes? We’re in the same room right now, lit by window light, but just by moving closer to it, or moving further away, or shooting in the corner of a room opposed to closer to the window makes all the difference in how the quality is gonna be perceived in your videos. And the same thing goes for if you’re actually setting up studio lights or using the light that’s just in your ceiling. The difference is substantial. If you wanna see more on how to do a DIY lighting setup, I’ll link the video below that I did. Super budget, you can go to Home Depot, buy everything you need for less than $50. But being able to lock that down and just think about where you wanna shoot in your house, where you wanna shoot in whatever building that you’re in ahead of time, it’s gonna make your videos easier to watch, it’s gonna make that color grading easier. The overall outlook of your videos will be tenfold better if you just think about the lighting first. Use those windows. Point number two is proper music and sound. Now, don’t worry, I get asked about 500 times a day where I find my music, how I get music for my videos. I’m going to do an entire video on that, so don’t worry guys, it’s coming. However, having the proper music and sound effects will 100% change the way people view and see your videos, yourself included. If you use the wrong track for some incredible footage, that footage could be very well perceived as not as good, or not as epic, or not as sad. It’s all in the song choice. If you’ve got some home footage of a baby crawling across the floor and it’s some gangster rap, probably not gonna set the tone as well as something a little more family-friendly. And vice-versa, that works as well. If we’ve got footage of an R8 ripping down the streets, or some people skateboarding, some soft, happy piano might not be the way to go.

So song choice is a huge factor when you’re thinking about your videos. If it’s a cheesy song, your footage is gonna be viewed, and the piece as a whole, is gonna be viewed as cheesy. If it’s a really, really epic song, but the footage doesn’t match the epicness of the music, then you’re gonna have a disconnect. That brings me to my next point is, you wanna actually edit to the music. A lot of times, in music, there are some incredible things that happen audibly. If you match the visuals to the audio, you can enhance that tenfold. It’s one thing to have great music, it’s one thing to edit to the beat, but when you have sounds of the forest, or if you have the ambient noises of cars going, or you have that egg cracking, the typing, the shuffling of cards, paper being ripped, it doesn’t matter. When you have those extra ambient sound effects on top of the great music and great footage, it’s the full package, it’s the full experience. They’re things that are often overlooked, but having proper sound effects makes all the difference. Okay, so what I’ve done here to show you an example real quick is plug this Road Video Micro. I’ve mounted it to this external monitor arm that I’ve clamped to the desk. So in a second, I’m gonna bring that camera closer and plug this directly in, to give me a more rich sound source to show and prove a point to how much better even something random and mundane or normal of a task can sound a lot better when you have good, rich audio to it. Now I’ll show you a few of the same clips, but without a microphone to show you that you don’t have as much immersion into the clip that you’re watching when it does sound as rich.

Point number three is learning your software. Look up tutorials, watch different videos, attend seminars, buy training, find training, free training, friends that know how to use the program better than you, ask questions, do everything that you can to learn that software, because that’s only gonna help you when you’re shooting in the field, and what I mean by that is you wanna plan those shots ahead of time, so that you know how you’re gonna edit. So if I think to myself, okay, I’m going to film my friend walking by the screen, and then I’m gonna do a transition that masks him out into the next clip. So I’m gonna shoot accordingly to get those clips, so that I can bring them into my editor, and then edit that transition to make it actually come to life and happen. Now, if you don’t know how to do that kind of stuff in your editing software, you might not know that you need to shoot those clips ahead of time. Or, if you have a mistake, maybe something happened where you forgot to pan up and pan down, you can do that in your editing software. Maybe you forgot a slider, but you can digitally fake sliding moves in the software. So when you know your editing software as best as you possibly can, and the skill aside with a camera, it really, really helps you figure out how to get the most out of what is is that you just shot. So learn that software, people. Just get into it, dive in. Lock the door, crack a Red Bull, and just go.

Point number four is motion in your shots. This is one of my favorite things, and probably one of the most overlooked things by people who are just starting or more beginners. A lot of people will just set their camera up on a tripod, film whatever it is they need to film, and then move to the next shot. But then you’re left with a sequence of static, still shots. They may as well be images. Or, if you’re filming an event, a lot of people just throw the camera on the tripod, they hit record, they record for five minutes, they move the tripod to somewhere else, hit record again. But you’re really not filming anything. You’re not inviting us in to that atmosphere. I don’t know how it feels, I don’t know what it looks like, I’m just watching it from a distance. I may as well be an outsider just looking in, trying to see what’s happening. Oh, that looks fun. Does it look fun? No, not really. Motion in shots is so important. It could be the most mundane thing, but if the camera’s moving, it’s helping move the story along. More motion is gonna give you more cinematic results, more motion is gonna look more professional. When you have moving shots, it looks like you put more work into it, and that’s because you did. And the results are definitely a massive improvement over someone that just puts the camera on a tripod, or you’re only cutting from static shot, to static shot, to static shot. Point number five and the last point for this video is the location and time of day. Now, obviously with locations, if you have an incredible landscape in front of you, you’re standing at the outlook over the Golden Gate Bridge, if you are in the mountains, if you’re canoeing through Lake Louise, if you are at the tip of a volcano or deep in the jungle, yes, that footage is gonna look good inherently because where you are is just insane. It’s a magical landscape, it looks incredible. However, these rules still apply to even if you’re just shooting in your own office. Now, the angle of those shots in those locations is important as well. If you’re in a nice jungle and you’re shooting way too low but you’re missing all the nice trees above, that’s stuff you gotta think about. If you’re in your office filming a talking head sequence, like what I’m doing right now, if I was on a low angle, this just doesn’t look as good. It’s just fact. There’s way too much space above. There’s nothing interesting enough above to justify why my camera is at such a stupid angle.

If the angle was too high, you would all instantly be like, “Okay, pause one second, why is that camera “so freaking high?” All of these little adjustments make a big deal. Another quick tip that I’ve seen a lot of people do that drives me nuts is, clean up the background. Take the stuff off your desk. If you’ve got boxes in the corner, move them out of the way for the shot. Move them behind the camera. So many people just leave (censored) and garbage hanging around everywhere, and that stuff just looks messy. It looks cluttered. It doesn’t look like you took the time to actually set this up nicely. That kills the level of professionalism. That kills some of the cinematic or the quality feel of the video that you’re putting out. And the time of day is also very important when you’re choosing a location and what you’re gonna shoot. The best times of day, for me, I like to shoot early in the morning or in the evening to later at night. Early in the morning and the evening because the light is usually the softest. The sun hasn’t come all the way up, the light isn’t harsh yet, the colors are usually really, really nice, and in the evening, you get that nice sunset, you’ve got golden hour right after sunset where that residual light is still kind of illuminating the sky. You’re not gonna have any shadows, but the colors you’re gonna get are gonna pop significantly better than they would if you were shooting at 12:00 or 1:00 pm on a really sunny day. Okay, so to wrap it up, we want good light. Find that window light or set up some studio lights. We wanna have good music. We wanna edit to the beat. We wanna keep those sound effects in mind for ambient noise. We wanna know our editing software so that we know what shots we wanna get when we come back and edit. We wanna pick good locations, good time of day, and we wanna keep motion in mind with our shots.

Try these tips. If you’re filming anything in the next couple of days, change up the location, change the time of day, film it near a window, look up a little bit more on your editing software and learn how to do a couple extra nifty things and think about those things when you’re shooting. Your stuff’s gonna go through the roof right away. I 100% guarantee it. So thanks for hanging out, guys. Hit that like button,  share if you aren’t already. And, and, I’ll see you guys in the next aritcles. It’s gonna be a busy week.