So if you’ve been on YouTube for any length of time, you’ve probably realized this: that creating consistent content is tough, and it’s really easy to hit a plateau and even get stagnant in the growth of your channel. So in this video, I just wanna share six quick tips on how you can make sure you keep growing and your channel keeps growing, coming up. Hey, what’s up? Danny here with TheDukes, bringing you the best tips and tools for building your influence with online video.
And on this channel, we do a lot of tech gear reviews and camera reviews as well as tips and strategy videos just like this one, so if you’re new here, consider subscribing. So over the last couple weeks here on TheDukes, we’ve been putting out a series of talks from an influencer conference that I recently spoke at in Panama City. Week one was all about the importance of leveraging YouTube as a search engine.
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The second week was about the importance of creating multiple streams of income so that you can survive and thrive no matter what happens in this new economy. And actually, if you wanna check those out, we’ll link ’em up on the YouTube card to a playlist as well as in the description below. But this final talk is all about, I think, the six areas that you and I need to be working on as content creators, as influencers, because the reality is this: Competition is rising. You know, people wanna do this.
The number one dream job of most teenagers these days is to be an influencer, is to be a social media or a YouTube creator full-time. So, naturally, competition is gonna be increasing. But that’s okay as long as you continue to learn and grow and level up your game, and, so, let’s cut over to this session all about how to do that and the six main areas that I think we should always be focusing on. Opportunity is missed by most people because it’s dressed in overalls, and it looks like work.
The reason that people are gonna miss out on this is that it takes work. And I know it can look glamorous on Instagram, and we show off that you’ve got the lifestyle, and you’re traveling, and you’re doing this cool stuff, and being an influencer is amazing. But the thing about it is that there’s a lot that goes into it behind the scenes that are hard, and there’s a reason why some people, they kind of just want the lifestyle, but they don’t necessarily want to put in the work. As we get back to our week next week, and I know that you have other jobs.
Many of you are doing this on the side, and you wanna do this, so you have to work even harder. Most people when they get done with work, they go home and just sit on the couch. Maybe they turn on the TV. They turn on Netflix, which is fine. That’s no problem at all, but if you wanna build your influence and do this, you’ve gotta put in the work. And here’s six quick things to keep working on as you leave this conference. Keep working on your skills. Keep studying.
Keep reading. Keep watching videos. Master your platform. Master, whether it’s Instagram, Facebook, whatever you’re trying to do, keep working on your skills. Keep studying, watching videos, reading books. You gotta work and level up your skills because, in this new economy and what’s happening around the world, there are new skill sets that we have to learn. Keep working on your talents. Talents are different than skills. Talents are what you were naturally born with, but even though you were born with it naturally, keep making your strengths stronger.
You might have said, all right, I’m a singer. I already have a great voice. Keep working on it. You know, I’m a writer; I already write well. Keep working on it. Whatever your talent is, and each of you in this room has incredible talents in specific areas, tons of things I’m not talented at, but don’t settle. Keep working on your talents. Always keep working on your brand. Ask yourself: how can I make my brand stronger? How can I make my branding better? What is my branding like right now and how can I improve it?
How can I level up my brand? Keep doing the work on your relationships, your network. You want to always be building. That’s why this conference is so amazing. I hope before you go home before you leave, that you connect with other people here. You know that the people in this room could be future business partners? They could be future collaborations. They could be the future person that’s the key to unlock your breakthrough as an influencer. But what a tragedy it would be if you left without meeting them. And just because I know it can be hard to walk up to people and talk to them sometimes, or we don’t know what’s gonna happen, keep building your network, and always be building your network.
Always be building your relationships. Always be getting to know people, because nobody succeeds alone. Teamwork makes the dream work. Keep working your business. If you don’t feel like you have a business right now, I’m here to tell you that you are a business. You’re a business. You are the business. Keep working on you. Say, “If it’s a personal brand, it’s my business.” Well, how much money do you make? “I don’t make any money yet, but I’m still a business.” So be thinking about how you can keep working and thinking about, how do I make my business better, more productive, more efficient.
How can I think more like a business owner as an influencer? And then, the last thing that, as you go home, and next week and this week and for the rest of your life as an influencer, so that you can break through, have an impact, make a difference, is keep working on yourself. You know, sometimes, we think that influence, being an influencer, is about the things that come from the outside, but really, success as an influencer starts on the inside. It starts with who we are.
As we get more confident, as we master our talents, as we really know ourselves and we tap into our greatest strengths, you know what your greatest strengths are. You know what your talents are. Keep working on yourself, leveling up yourself, and that impacts every area. When you grow, your influence grows. When you grow as a person, your social media influence will grow, because you are getting better. Thank you so much.
Okay, so, I hope that that clip was inspiring, and some good reminders of the different areas that all of us as content creators and online influencers need to be working on, which brings us to the question of the day, and that is this: which of those six areas do you need to work on the most? I mean, is it your skills, is it sharpening your talents, is it your brand, is it your business, is it just yourself overall, your network, your relationships. Let me know in the comments section below. Goodbye.